Hi, I’m
Bert Springael

UX/UI Designer

The digitization of our world has been raging for quite some time now. Its impact on our lives will continue to grow for the next couple of years. Consequently, focus is shifting towards how users are experiencing this new digital environment

Technical skills

Here are the tools I use on a daily basis to get things done. My eagerness to learn on the job allows me to cover the occasional blind spot.

pen and paper

Photoshop

Indesign

Sketch

Invision

Adobe XD

Illustrator

Personal skills

Creativity

Commitment

Organization

Team player

Communication

Portfolio

I contributed to the following projects.

Collectandgo

The aim was to position Collect & Go as the grocery service of the Colruyt Group through a responsive website in harmony with the accompanying app taking into account a number of limitations imposed by the partners.

www.collectandgo.be

Solucious

We needed to focus on making the website more user friendly, both functionally and visually, taking into account a number of functional boundaries.

www.solucious.be
(publishing pending)

Colruyt Group Jobsite

The site needed a functional and visual user-friendliness refresh allowing users to find their way to the right job smoothly. We had to solve a few functional limitations in the back-end.

jobs.colruytgroup.com

Colruytgroup

The challenge here was to translate Colruyt’s new corporate identity into the visual design, restructuring the content in doing so.

www.colruytgroup.be

Eoly

Helping the brand Eoly make a name for itself, letting people know what it stands for and making clear that individuals can participate as well.

www.eoly.be

Several other, smaller projects for Dreamland, Dreambaby, Bioplanet, …

Work experience

2015 - now
Brussels

Colruytgroup (UX/UI Designer)

As a UX/UI designer I help users achieve their goals in the digitized world, whilst building an emotional connection with their environment

2006 - 2015
Brussels

CCX (UI Designer)

As a UI designer I developed simple and sleek interfaces for several digital products

1998 - 2006
Brussels

Symeta (grafic designer)

As a graphic designer I focused on corporate identity and branding

Design Thinking Process

The user is always in the center

Discovery

In this stage we evaluate what we have and specify what we lack in terms of insights, strategy and creation. Methodes used are becnhmarking, testing, …

Ideate

As soon as the questions in the discovery stage have been answered we start looking for appropriate, yet creative and innovative solutions. We make progress applying the following techniques: brainstorm, mindmap, wireframing, …

Prototype

Subsequently, we develop the creative concept and execute it using sketches.

Iterate

We repeat all the previous steps as much as needed to further optimize the product.

Education

1989 - 1992
Brussels

Sint-Lucas Brussels (Visual arts)

- drawing and painting
- design and create products (sculptures, jewellery, theater decors …

1992 - 1995
Halle

Don Bosco (Graphic design)

- create a visual identity (photography, colors, fonts … )
- examples: covers, posters, folders, logo’s …

1995 - 1998
Ghent

Sint-Lucas Ghent
(Advertising design)

- creating effective visual communications
- examples: billboards, television commercials, flyers, posters, logos ….

2000 - 2006
Anderlecht

Kunst Academie Anderlecht (Stained glass)

- création and restauration stained glass
- art history

2017

Conferenties en workshops

- SmashingConf in Barcelona
- Workshop “Psychology for Design and UX”
van Joe Leech
...

Bio

I was born (28.01.1977) and raised in Halle (Essenbeek). Before I went to college in Ghent to study Advertising Design I divided my high school years between Visual Arts studies at Sint-Lucas in Brussels and Graphical Techniques at Don Bosco in Halle.

After my studies, in 1998, I joined Colruytgroup as a graphical designer. I was one of the first to build websites. I was hooked rather quickly after these first steps in the digital world and decided to specialize in the field.

I live in Huizingen with my wife Sofie and our two sons, Daan and Sam. Together we enjoy photography, football and stained glass. In my spare time I read up on the digitization of our economy and its impact on our lives.

After a 7-year stained glass master class in the Anderlecht Academy I started restoring and creating stained glass as a secondary occupation. The windows are my bridge between the tangible and the abstract. My studio is where I find rest. I can clear my head and recharge my batteries.
Recently I stared teaching at the Academy.

Address

Menisberg
1654 Huizingen

Contacts

Email: bert.springael@telenet.be Phone: 0475 77 12 68

Hi, I’m Bert Springael